Case Study 7: Strategy & Implementation – Quality and Process Improvement

Diversified Manufacturer Drives Quality through Communications

An international diversified technology and manufacturing leader aimed to improve quality and safety in its U.S. manufacturing sites. The company built an outstanding quality program, but needed help driving employee understanding and engagement through a robust communication program. 

Solution:

A key leader of Vitiello Communications Group partnered with the Director of Internal Communications to write and produce a quarterly newsletter dedicated to reporting on quality teams’ activities and achievements. 

Result:

As teams competed with each other to improve quality and safety, and reduce downtime and waste, they also vied for coverage in the publication. Being included in the newsletter became a badge of honor and winning teams loved having their photograph and case study highlighted in the annual quality challenge issue. Over time, quality and safety improved across the board. The publication won several industry awards.

Our contributions to success:

• Developed strategic communication plan that aligned with business process improvement training and rollout
• Wrote articles for the newsletter
• Wrote round-up and feature articles about the program for the company’s employee publications with global circulation