Case Study 2: Change Management/ M&A

Global Specialty Chemicals Company Puts Acquisition on Fast Track

A privately held global specialty chemicals company acquires a competitor in ten weeks – from announcement to close of the deal. The small Communications team must quickly expand to develop and roll out communications to various stakeholders.

Solution:

Vitiello Communications Group provides strategic counsel and implementation support behind the scenes and on the ground.

Result:

Day One finds 97 percent of stakeholders understand the acquisition and transition and are satisfied with communications. The communication program won an award from the New Jersey chapter of the IABC.

Our contributions to success:

• Launched and sustained Integration Update, a weekly, online publication for employees
• Wrote executive messaging throughout the transition
• Contributed to interactive online Q&A
• Wrote additional articles and informational materials for employees
• Prepared Day One toolkit for leaders to equip them to communicate effectively with employees

For more information, please read the article entitled “Merger Communication” published in the Nov/Dec 2005 issue of The Journal of Employee Communication Management.