Case Study 1: Change Management/ M&A

Pharma Giant Acquires Marketing Partner

The world’s largest pharmaceutical company decides to acquire its marketing partner, another successful pharmaceutical firm. The company being acquired has increased and new communications challenges.

Solution:

Vitiello Communications Group provided on- and off-site support

Result:

Successful communications program from announcement through transition

Our contributions to success:

• Prepared communications toolkit for leaders to announce the deal to employees
• Managed ongoing employee communications projects during the transition, including executive speeches for Town Hall meetings, communications surveys, Ask the CEO interactive Web site, news and feature articles for both companies’ intranet sites
• Served as IT Communications Director on interim basis
• Supported CIO and IT leadership team
• Led combined IT Transition Team