Vitiello Communications Group


iPad: Toy or Tool?

April is all about the iPad. Newsweek made it the cover story in its April 5 issue. The Wall Street Journal's Walt Mossberg called it a "laptop killer." USA Today reported on the first retail buyers' excitement when they "held the future in their hands." Everyone agrees it's super cool. The big question is whether iPad is a toy or a tool.

In this issue of Dialog, we offer a quick reference guide for analyzing the functions and features of iPad and a first-person perspective from our Chief Technology Officer. In addition, we report on the buzz from Business Development Institute's April 7 iPad Webinar.

On March 5, at the Intranet 2.0 World Tour in New York City, Michael Rudnick of Towers Watson, took out his crystal ball, and predicted to attendees that iPad would change everything. Today, we don't know exactly how iPad can be applied to business, he admitted, but a year from now we won't be able to live without it.

Since the practice of corporate communications was first developed, we have successfully adapted and applied new media to shape stakeholders' opinions and drive profit. From tabloids and glossy magazines to desktop publishing and the Internet to blogs, wikis and Twitter, professional communicators need to understand all the channels available to us. That's because what initially seems superfluous or even silly could wind up being your most effective communication tool.

Our advice – get your hands on an iPad and go play.

Best-
Jill


April 2010

Quick Links


iPad Quick Reference Guide
iPant
Business Leaders Ponder iPad

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iPad Quick Reference Guide

Check out the iPad's features and functions at a glance in the quick reference guide below, assembled by our Chief Technology Officer, Michael Vitiello.

Function Feature Available Notes
Books iBooks Yes Use with iBooks app or Kindle app to view books
Browsing Safari Yes No Flash support; can't view Hulu library on iPad
Built in Camera   No Cannot take pictures
Calendar Calendar app Yes  
Contacts Contacts app Yes  
Dictation Nuance Dragon Yes Dictate directly to device. Use for Notes, Email or To Do list. Download from App Store free.
email Mail app Yes Supports Exchange or any IMAP or POP3 services
Headset jack Built in Yes Can also connect external speakers
iPod iPod Yes Use as iPod to listen to music
Microphone Built in Yes  
MS Exchange Support   Yes 2003 or 2007 Support
Notes Notes app Yes Take Notes
Photos Photos app Yes Can view photos or show a slideshow
Presentations iWork – Keynote 09 Yes Compatible with Microsoft Office
SD Card Reader   No With adapter you will be able to connect a USB camera or SD Card
Speaker Built in Yes  
Spreadsheet iWork – Numbers 09 Yes Compatible with Microsoft Office
USB Ports   No With adapter you will be able to connect a USB camera or SD Card
Video No camera No Cannot take video
VPN Support Cisco IPSec Yes Remote access
Web-based email Safari Yes Yahoo, Google and others via browser
Web Sites Ready Sites iPad ready Yes http://www.apple.com/ipad/ready-for-ipad/
Wireless 3G Cellular via ATT Yes Monthly plans
Wireless Bluetooth Bluetooth 2.1 Yes Connect to Bluetooth headsets, printers & other devices like PDAs.
Wireless WiFi 802.11a/b/g/n Yes No monthly charge
Word Processing iWork – Pages 09 Yes Compatible with Microsoft Office
YouTube YouTube app Yes Upload, watch, pause, play videos

iPant

20 Years

Like every true techie, our CTO loves gadgets. As a recent convert to Apple, Mike was eager to get his hands on the fourth screen - the other three being iPod, iPhone and the iMac. He ordered the iPad online the minute it hit the market, but the device just can't get delivered fast enough. So, Mike pushed his way through the crowd at the local Apple retail outlet and got his hands on iPad. What follows is his first-person account of the experience.

"I ordered my iPad WiFi-3G (64GB) device last night, sight unseen. As I entered the Apple store today at Menlo Park Mall in Edison, NJ, I could barely get past the front door. After waiting about 10 minutes and listening to the sales associate trying to explain to a consumer the WiFi and 3G wireless, I finally got my hands on it.

"The shape of the device is exactly the same as an iPhone or iTouch, but bigger and with a brighter screen. The ability to just tap and swipe your finger across the screen is really neat and simple. Most of the functions are easy and intuitive to use except for some of the new iWork applications such as Pages (Word Processing).Though I was able to launch the app, I could not figure out how to create a new document. With Numbers (Spreadsheet) and Keynote (Presentations), it was a bit easier. At this point I cannot comment if these applications will interface with MS Office products or Google docs. All documentation on apple.com states it is MS compatible. We’ll see!

"Email, Calendar and Contacts all look and function much better on the iPad compared to the iPhone or iPod Touch. The Safari browser works flawlessly although it does not have the ability to run Flash. It ran streaming videos from Web sites like CNN without a problem.

"Now the real intention of this device -- iBooks and videos. I ran a few demo videos on the device and they are crystal clear. The iBooks application is amazing -- it's easy to read books on the large screen -- and will most likely cause Kindle as we know it to sunset.

"Note: as I worked with iPad, I noticed that my head and neck began to ache from the strain of looking down at the screen. Laptop users are used to looking straight ahead. If you put the device on a table and try to tap and type, it bounces around because the back of the unit is curved like an iPod. Not surprising that Apple and the aftermarket makes devices to complement the iPad experience, including a case or stand and a keyboard.

"Loading apps onto iPad and performing back-ups are done through a connection via the USB cable to your Mac or PC to iTunes, which syncs the device. Books, documents, pictures on your PC, sync easily with your iPad. Once they are on your PC, you can do a backup to a USB or network drive, or you can use MobileMe directly from your iPad or computer.

"Even though the device does not come with a camera, you can import or sync your photos and videos via iTunes from you computer or the Camera Kit, which provides two devices that connect to the iPad for either USB connection to your camera or an SD card reader. With an iPad in the palm of my hand, it's difficult to leave the store and wait another two weeks for delivery. Patience. I wonder if there's an app for that."

Business Leaders Ponder iPad

Business Development Institute hosted a free Webinar on April 7 for business communicators interested in learning about iPad. You can download the recording of the hour-long session and listen to it on your iPod at your convenience.

Here's the bullet: Consumers (i.e. employees) will buy their own iPads and use them to manage their professional and personal lives through a blend of apps stored on the device and saved to the "cloud." As the price of the device drops, they'll become as ubiquitous as cell phones. Businesses need to prepare sensible responses from the IT and intellectual property perspectives.

Following are some key take-aways from the three speakers:

Steve Rubel, SVP, Director of Insights, Edelman Digital says iPad will accelerate three trends, which are:

  • Attention Crash – According to scientists at Amazon.com, more info was created in 2009 than in all years before it combined. iPad will help focus attention.
  • Media Reforestation – The conversion from atoms to bits in media will continue at a sharp pace. Far more media will be consumed in digital form. iPad makes it easier than ever. Rubel recommends reading Newsonomics by Ken Doctor, for predictions on how changing news media will impact businesses public relations and advertising practices.
  • Work-Life Blending – Smart devices like iPad already are sneaking into the enterprise -- with the blessing of IT -- through employees who use them for work, entertainment, and communication. iPad allows users to blend professional and personal apps on one tablet.

Frank Weiler, Head of Business Development, Germany, KIT Digital, Inc. believes iPad will attract users of all ages who will make the mobile device as ever-present as cell phones. While it's not the perfect device for people who spend all day writing email messages, it offers easy to use apps that provide one-click entry into the tools people use most frequently. Weiler reported that more apps had been developed for iPad before it was released than all the apps written for Android and Blackberry combined. iPad's big, clear screen makes it ideal for watching video, which he says is a leading driver in business communications.

Chris Hazelton, Research Director, Mobile & Wireless, The 451 Group agrees that the consumerism of IT -- the use of consumer technology by employees to improve their own communications and productivity -- has blazed the path for iPad in the organization. If IT supports iPhone, there is no reason not to support iPad, he says. Just as telecommunications carriers have subsidized iPhone, he expects they will subsidize iPad and drive device and use costs down, making them accessible to consumers.

 

What Do You Think?

We want to know what Dialog readers think about iPad. Please take this 15-second survey to share your views and we'll report your opinions in the next issue.

 

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April 15
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