"When it comes to establishing your world view... what newspapers and magazines do you read?" In the now infamous exchange between talk show host turned serious anchor Katie Couric and folksy governor of Alaska turned VP hopeful Sarah Palin, both women completely misunderstand each other. Couric's distaste for Palin is undisguised behind her bland expression. Palin's skepticism about the sophisticated Couric throws her off balance. Couric thinks she's asked for a reading list. Palin thinks she's been challenged about her provincialism. They are both wrong. Couric, a Baby Boomer, assumes people form their world view by reading newspapers and magazines. A Gen X-er like Palin probably formed her world view watching The Today Show. Their daughters' world views most likely are being shaped by none of these media. Facebook, text messages, blogs and music on demand inform this new generation of voters. For the sake of a national dialogue that includes women of all world views, I urge both ladies to focus on the real challenge - communicating clearly for positive results.