Date: 5/25/2007

Gen Y Seeks Its Fortune

By: Jill Vitiello

The May 28 issue of Fortune magazine features a fascinating cover story about Generation Y's impact on the workplace. Entitled "You Raised Them, Now Manage Them," the article characterizes this young work force, providing insights and brief profiles. Corporate communicators interested in reaching this audience can glean some important tips. The best part? Scroll to the last few paragraphs where the writer, Nadira A. Hira, a Gen Y-er herself, breaks from the narrative and launches into a MySpace-style monologue.